Transforming Performance Together
Portfolio CFO and Executive Coaching tailored for your growth
Rated 4.9 stars
★★★★★
I partner with leaders to turn challenges into clarity — and clarity into measurable performance.
Whether you are scaling a business, steering a board, or sharpening your own leadership, I bring the financial rigour and coaching insight to get you there.


23+
15+
Across Countries
Proven Success Stories
Tailored Solutions
From individuals and start-ups to family offices, multinationals and non-profits, I help you unlock your full potential.
Performance Management and Project Delivery
Goal setting, tracking, data and AI-driven analysis, and gap closure that create value and efficiency.
End-to-end advisory for new systems, process improvement and M&A delivery.


Executive Coaching
A trusted partnership that sharpens your thinking, strengthens confidence, and helps you lead with greater clarity and impact.
1:1 or small-team, in person or online.
Flexible financial leadership and a strategic sounding board that strengthen governance and drive sustainable business growth.
For-profit and non-profit organisations, including independent non-executive director roles.
On-Demand CFO Services and Financial Management




About Hudson
I founded Red Arrows Advisory in 2024 to help leaders and organisations overcome challenges, create value and grow with confidence.
I am a Fellow of CIMA and an ICF member, with CFO and coaching experience across Asia Pacific, Europe and the USA - working with leaders, start-ups, family offices and non-profits.
My approach is practical, values-led and tailored to each client - with a healthy sense of fun along the way.
Born in Hong Kong and shaped by 20 years overseas, mainly in the UK, my international and multi-industry perspective helps me to adapt quickly, build trust and deliver value.
I would welcome the chance to learn more about you and explore how we can work together.


Get in touch
Reach out for tailored solutions
PHONE | Email
hudsontsui@raadvisory.com.hk
+852 93828800
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